Bisterzo is the CEO of Green Park Brands, the innovative food company that is behind the production of Hippeas. He founded the company in 2015 with the desire to improve the food industry world and society overall by creating better, healthier snacks. His idea was to create something that would have both a positive and lasting social and cultural impact.
Hippeas are Bisterzo’s first step toward achieving that goal. He designed them in such a way to be good for snackers, farmers, and the Earth. This three-fold approach has worked well for the snack so far.
The first part deals with making Hippeas good for those who eat them. They’re open to many different kinds of snackers due to the fact that they are gluten-free, vegan and kosher. Additionally, each of the six flavors has less than 100 calories per pack. They’re good for the snackers, and they come in a variety of flavors to make them appeal to snacker’s tastebuds too.
The second part of Bisterzo’s approach is making the snack good for those who grow and make it. He created the slogan “Peas, Love & Giving Back” to approach this. Bisterzo used the mission behind this slogan to partner with the charity Farm Africa. Hippeas helps support farmers in eastern Africa by assisting them with getting out of poverty.
The final part of Bisterzo’s approach is making sure that the snack itself contributes to the health of the world instead of contributing to its destruction. In order to accomplish this, Bisterzo purposefully picked chickpeas to make his snack from. They release nitrogen back into the Earth, which in turn helps maintain a balance on the farms on which they’re grown.
These three parts of Bisterzo’s plan work together to create a product that is more than just a product. It is, instead, an activist movement. What all started as a twinkle in this man’s eye, is slowly but surely changing the world for the better.