Amazon is the king of online clothing sales, in fact, even in a very crowded market they are bringing in a very impressive 20 percent of all the sale sin that space. With thousands of competitors fighting to grab the remaining money, one clothing company has their eyes on bigger things. Kate Hudson’s Fabletics is going after the top spot in the online clothing market by doing things differently than Amazon, and $250 million in sales over a couple years certainly has gotten the attention of others in this niche.
Hudson tells those that inquire about the success of her athleisure brand that it all comes down to reverse showrooming and her unique membership perks. While this all sounds well and good, we need to go to the local mall and step inside the Fabletics store to see the process working in real-time to get a better understanding as to how this shopping experience differs from that at Amazon. The one thing that immediately jumps out at customers is there is no pressure from associates to buy, in fact, you are encouraged to shop around, try on everything, and even take a lifestyle quiz. This is only the first part of the equation in action however.
Next, we need to see what happens when these same customers decide to visit the Fabletics e-commerce store. Since the customer tried on all the clothing already at the mall store, those pieces are going to be transferred to the online account of the customer. Since the question about sizing has been addressed, these customers start loading up their shopping carts with items from the vast online inventory instead. Unlike Amazon where you buy a piece and wait for it to arrive, with Kate Hudson’s Fabletics, you know it fits, so you just start buying on impulse instead.
It is those impulse buys that are causing Kate Hudson’s Fabletics to see those record number of sales in such a short period of time. These customers are getting even more special treatment at Fabletics. Customers enjoy their very own shopping assistant, discounts on active-wear, and free shipping for those orders that are placed online. The shopping assistant will pick an item each month based on how the lifestyle quiz was answered, and stick it in the cart for customer consideration. Can Amazon compete with this type service? If they don’t change things soon, they may be the second best-selling apparel company online.
Don Ressler is a born businessman. He is an entrepreneur who began involving himself in fashion at a tender age. He is one of the best when it comes to the fashion industry. Growing up, he learned how to make new styles that would appeal the fashion world thus developing his skills. Every day fashion keeps growing as well as trending, Ressler through experience is always attentive on any trends so that he could still lead in the fashion world. Some of the fashion organizations that he has led and has brought so much prosperity are; FitnessHeaven, JustFab and IntelligentBeauty. Don Ressler is the CEO of Fabletics as well as the co-CE of JustFab, being a leader in these organizations has made him famous in e-commerce.
His first company where he was part of is FitnessHeaven.com, the company became a success and was later on bought by Intermix Media on perezhilton.com. He then met his now long-time partner, Adam Goldenberg who also has a high sense of fashion. The two experts are the CEOs of JustFab. The organization is now known as TechStyle Fashion Group. The firm has so far developed to a good level in the industry and as a result bringing in better profit. The company’s products include shoes, jewelry, handbags and denim, these outfits are also trending a factor that they take care of. Furthermore JustFab has an online podium allowing clients to buy products in a fast and better way.
Read more: JustFab raises $85M at what sources say is a $1B valuation
The companies that have collaborated with JustFab to bring the best out of fashion are; Fabletics, ShoeDazzle and FabKids. The earning f the firm has also significantly risen thus showing a good development. Their success made them receive $3 million from Matrix Partners and from the same organization they again got $76 million on ApparelNews.net. Technology Crossover Venture and IntelligentBeauty are the other firms that paid JustFab and moreover they got $49 million from FabKids.
Don Ressler joined Adam Goldenberg and Kate Hudson and together they launched Fabletics another amazing fashion company. The firm is unique because in the sense that their products are only for athletes. It is also an online company. They have all products required for an athlete and they are at a friendly price. Kate Hudson is not only an entrepreneur but also an athlete and a style professional, she has helped in the development of the company to a higher level. Don Ressler together with his team are happy with the company’s progress.
Learn more about Don Ressler: https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/
Fabletics is the hottest and newest thing for women that are looking for a fitness gear. This has become the company that has risen up in the ranks of online athleisure brands. It has become a very important company to many women that are trying to get a workout wardrobe that is comfortable enough to wear anywhere.
In the beginning it was unclear if this was a concept that people would embrace, but Kate Hudson has made it work. She has shown many women with her outfit line up that there is more to life than just gym clothes. She has active wear, leggings, swimwear and clothing for the yoga enthusiasts. She has a large selection of garments that are designed to help women that want to be comfortable but still stay in style. This is what she uses to motivate women that are interested in working out. The large part of her appeal is her celebrity status. This is something that helps her compete with Amazon because there are no Amazon celebrity endorsements. In all honesty, Amazon has never needed any type of celebrity endorsement. This company has been able to thrive well because it sells a variety of different products online. Kate Hudson has been able to become dominant in the clothing industry because she uses her celebrity appeal and the appeal of other celebrity friends.
Women that want to look like their favorite celebrities are going to take notice of what Kate Hudson is doing. She has thrived where males are typically dominant when it comes to ownership in companies. She is still under 40, and she has more than 40 million as her net worth. She is realizing that her day is in the acting world is fading because she has a greater passion to build her company. She has received Entrepreneur of the Year Awards, and this shows the type of passion that she actually has for the company that she is building. Amazon has a strong presence online, but Kate Hudson definitely has a chance to compete with this company and even overshadow Amazon when it comes to fitness gear. She has this desire to build this company up because she is someone that is active in the workout community. She is not just someone that serves as a face for the brand. To the contrary, she actually has a strong desire to make this brand work because she works out. It is interesting to see how someone like this is able to connect with so many women that are looking for something new in fitness clothing. She promotes the brand through her social media, and she is ever present on the Fabletics website. These are the things that keep Kate Hudson connected with her customer base. This is something that Amazon has never really done. That may be the thing that changes the perception between Amazon and Fabletics. It can also serves as the determining factor that makes people take interest in Fabletics.