The results of a series of comprehensive studies conducted on advertising by five major consumer brands were recently announced by Norman Pattiz, executive chairman PodcastOne. The advertising test studies were conducted by Edison Research, Tom Webster VP of strategy. The study was focused on five different service categories and products.
PR Newswire reports that these podcast advertisers studies on the pre- and post-campaign brand lift were conducted in the second half of 2016. The studies reveal that there is a positive impact on recall of specific messaging, brand recall and intent to purchase following podcast advertising.
The studies reveal that more than 60% of listeners post-study, up from 7% pre-study could mention a specific grocery brand after the advertising campaign. Unaided product awareness increased by 24% for a lawn and garden product, by 37% for an automobile aftermarket product. Unaided awareness for a financial services product, increased by 47%. Learn more about Norman Pattiz: http://www.metro.us/boston/the-sports-podcast-revolution-podcastone-sports-radio-and-audio-s-future/zsJpjt—gEnNaaBqfWHbk/
Post-study analysis revealed that over a third of respondents, up from 18%, reported that they had a “very favorable” outlook of an automobile aftermarket product. In a post-study, the number of respondents who revealed that they were “very likely” to think about using a lawn and garden product increased to 22% up from 16% in the pre-study. Additionally, specific campaign message awareness for an automobile aftermarket product increased by 60% in the post-study while that for a casual dining restaurant increased by 76%.
About Norman Pattiz
Norman Pattiz is the executive chairman and founder of PodcastOne, a leading producer and distributor of audio-on-demand programming. A renowned entrepreneur, Pattiz previously founded Westwood One and Courtside Entertainment Group.
The former grew into the country’s largest radio network and provider of news, entertainment, traffic programming, sports, and talk in the broadcast industry. Presidents Clinton and Bush appointed him in 2000 and 2002 respectively to the Broadcasting Board of Governors (BBG) of the USA. The responsibility of the BBG is to oversee all nonmilitary broadcasting services in the US.
Additional Information and Accomplishments
Pattiz is as a Regent of the University of California. He also served as the chairman at Lawrence Livermore and Los Alamos National Security Laboratories. Additionally, Mr. Pattiz is a Council of Foreign Relations member and a member of the Pacific Council on International Relations.
Pattiz has received many professional and civic awards such as The Freedom of Speech Award, the Distinguished Education Service Award, and several Broadcaster of the Year Awards. To recognize his contribution to the radio industry, he is an inductee of the National Radio Hall of Fame (November 2009).