Here in California there is such a terrible drought going on and The CEO of Squaw Valley Ski Holdings was interviewed on KCRW to talk about it. I was hoping to go skiing and wanted to see what impact the weather was having on vacation plans like skiing. I was listening to the show “Press Play with Madeleine Brand” and Adam Wirth was being interviewed.
Wirth has extensive experience in the recreation industry. For over twenty-five years he has been involved with skiing and resort development and he wants to continue his development of the area. Learn more about Andy Wirth: http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation
With the recent drought problems, Andy Wirth has a unique perspective on the impact that the lack of rain has had on the area.
Brand discusses the success of the Squaw Valley Resort complex with Wirth.
Even when there is a lack of rain, Wirth does not feel the impact on the ski industry has been a negative one. There are ways that Squaw Valley has used science to improve the creation of snow, and to manage the ski season to maximize the enjoyment for everyone.
Andy Wirth mentions that the resort has a strong reputation and that the visitors keep coming even when there is less rain so as a result less snow.
Since there are so many other activities that people can do recreationally there was not a major drop in revenue or a worrisome decline in visitors to the park.
Squaw Valley will continue to develop creative and innovative ways to combat the California weather challenges. Read more: How Will the Drought Affect California Ski Resorts?
In spite of these challenges, Andy Wirth and his team are confident that Squaw Valley will remain a premier winter recreation destination for visitors in the United States and beyond.
The last few years in the Lake Tahoe area have been rough due to a drought and an incorporation battle over Olympic Valley, the place Squaw Valley Resort calls home. There is finally good news on the horizon though. Nature has brought early storms and cold temperatures have brought the much needed deep snow to open the resort earlier than usual. The incorporation effort also has been brought to a halt because they have withdrawn their offer for the area.
The relief couldn’t have come at a better time. Squaw Valley Ski Holdings has spent a large chunk of money opposing the incorporation effort because their president and CEO, Andy Wirth, feels it would cause higher taxes on both residents and businesses in the areas as well as lower the levels of services people depend on like snow plowing and road maintenance.
Wirth has referred to the incorporation efforts as a recipe for a fiscal disaster that will threaten all the local business. Now that the incorporation effort has been stopped, Wirth has stated that he wants to work with the community to create better transportation and other community improvements to the Olympic Valley area.
He has spent years of time and effort creating the area into a top ski area and tourist destination. He is also very involved in numerous community improvement efforts as well as environmental improvement efforts.
Wirth also has a great love for the outdoors and adrenaline pumping activities. After he suffered a near fatal accident while sky-diving, he has worked to co-found Wounded Warrior Support, an Ironman team that honors Navy SEALs and helps to raise money to be donated to the Navy SEAL Foundation.
Source:The Reno Gazette-Journal
When a group Olympic Valley, California residents decided to start a petition to incorporate the community, property owners and local businesspersons immediately began debating the issue. Those in favor of incorporation wanted to turn Olympic Valley into a town, so the community could govern itself by electing a town council.
Proponents of Olympic Valley’s incorporation spend thousands of dollars to back the proposal, while opponents spent even more money to oppose the petition. An article published through the Reno Gazette-Journal, which summarized the debate, noted that Andy Wirth, CEO of Squaw Valley Resort, spoke out against incorporation. In the end, the state’s Local Agency Formation Commission determined that Olympic Valley’s incorporation was not a fiscally sound proposal; therefore voters would not get to decide the issue.
As reported in Powder Magazine, Squaw Valley Ski Resort plans to build a gondola to connect skiers with Alpine Meadows, another ski resort owned by KSL Capital Partners, the owners of the Squaw Valley Resort. By connecting the two resorts, Andy’s plan is to make the area a preeminent destination for up to 300,000 skiers annually. Fortunately, Andy Wirth was recently appointed chairman of the Reno-Tahoe Airport Authority Board, so, according to a news release in the Sierra Sun, Wirth will have the chance to increase the number of Lake Tahoe tourists coming to ski by increasing the number of flights destined for the airport.
It’s hard to imagine that one man, who has a demanding job and serves as chairman of the airport board, can also find time to work with many community service organizations, nevertheless, Andy Wirth manages to do all of this, and more. According to Wirth’s website, he is now the CEO of Alpine Meadows Ski Resort, which gives him an additional way to focus on his passion; making the Lake Tahoe region a top tourist destination for winter sports.